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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
- Author / Creator
- Available as
- Online
- Physical
Details
Checking for availability...
- Creator
- AC Nielsen, with John Karolefski and Al Heller
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Hoboken, N.J. : John Wiley & Sons, Inc., [2006]
- ©2006
- Physical Details
-
- xi, 356 pages : illustrations ; 24 cm
- ISBNs
- 1118429109, 9780471703594, 1280288302, 0471703591, 0471785172, 9781119201632, 9786610288304, 1119201632, 9780471785170
- OCLC
- ocm62948439, ocm68964091, ocm61228602
- Includes index.