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Campaigning for hearts and minds : how emotional appeals in political ads work
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Ted Brader
- Format
- Books
- Language
- English
- Publication
-
- Chicago : University of Chicago Press, 2006
- Physical Details
-
- xvi, 280 pages : illustrations ; 24 cm
- ISBNs
- 9780226069883, 0226069885, 9780226069890, 0226069893
- OCLC
- ocm58985596
- Includes bibliographical references (pages [251]-271) and index.
- Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life