Surfacing in 2004 : the Democrats emerge / Judith S. Trent -- Political conventions of 2004 : a study in character and contrast / Rachel L. Holloway -- Presidential campaign films in a televisual convention environment : the example of 2004 / Janis L. Edwards -- The 2004 presidential debates / Robert V. Friedenberg -- Candidate strategies in the 2004 presidential campaign : instrumental choices faced by the incumbent and his challengers / Craig Allen Smith -- Swinging the vote in the 2004 presidential election / Mary E. Stuckey -- First ladies in waiting : the fight for rhetorical legitimacy on the 2004 campaign trail / Ashli Quesinberry Stokes -- The shadow campaign in popular culture / Jeffrey P. Jones -- Campaign 2004 developments in cyberpolitics / Danielle R. Wiese and Bruce E. Gronbeck -- The main frame : assessing the role of the Internet in the 2004 U.S. presidential contest / Andrew Paul Williams -- Religion, evangelicals, and moral issues in the 2004 presidential campaign / Robert E. Denton, Jr -- Videostyle in the 2004 presidential advertising / Lynda Lee Kaid -- Explaining the vote in a divided country : the presidential election of 2004 / Henry C. Kenski and Kate M. Kenski