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Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Harm G. Schröter
- Format
- Books
- Language
- English
- Publication
-
- Dordrecht, The Netherlands : Springer, [2005]
- ©2005
- Physical Details
-
- xii, 268 pages ; 25 cm
- ISBNs
- 9781402028847, 1402028849, 9786610262328, 1441952594, 1402029349, 128026232X, 9781402029349
- OCLC
- ocm59080196, ocn317881514
- Includes bibliographical references (pages 233-251) and index.
- Americanization as a comprehensive concept of economic development during the 20th century -- The first wave of Americanization, 1870-1945 -- Fordism and Taylorism come to Europe -- The second wave of americanization: the great post-war boom, 1945-1975 -- Mass production, mass distribution, and new technology -- Managing firms and their consumers -- Americanization's third wave from the 1980s -- Economic slowdown and the American model -- Companies and consumers -- Industrial relations as a barrier to americanization