THIRTY-THIRD ANNUAL CONVENTION


is not sanitary. When this happens he should send the patron home
and especially if he is a man of influence in the community. Usually
there is where the first step is made towards starting another factory
in the community. So far as preventing anybody from erecting a
factory in the community there in nothing that can be done except
that the question may solve itself if we try and keep more harmony.
THE SOUTHERN WISCONSIN ASSOCIATION
By FRED MARTY, Monroe
Mr. Chairman:    The southern Wisconsin Cheese Makers' and
Dairymen's Association was organized 25 years ago. About a week
ago we celebrated our Silver wedding, so you will see that we are
not an infant as an Association. We followed eight years after the
birth of your organization. The duties of our organization pertain
mainly to Swiss, Brick and Limburger cheese. We have always had
speakers here that stimulated the production of our dairy products,
but what have we done in the great name of distribution of our
product?
Now let's go back and refer to the figures of per capita consump-
tion in the United States. As a cheese consuming public we still
find that we are hanging around the 3 lb. mark.  Those are the
figures that are available and I haven't seen any figures that have
increased that for the last three or four years. There is a man
who is testing it with a new medium, the package form of cheese,
which is going to put cheese on the shelves where it never has been
heretofore. Yet we find down to the present, cheese consumption
hasn't increased in the United States. All right, lets see if there is
a cause for that.  I have compiled a few figures here. Compare
the factory price paid to the producer with the price of the 5 lb. loaf
product. For factory prices, I find that 19 cents on American cheese
including all different makes is an average.  For 5 lb. loaves, in the
regular American type and in the pimento type we find one is 32
cents a pound and the other 24 cents a pound. For the brick cheese,
I have used the liberal factory price of 16 cents. The 5 lb. loaves
are 32 cents, an increase of 100%. With No. 1 quality Swiss at 22
cents a pound, the 5 lb. loaf is 42 cents, an increase in the jobbing
price of 91%. Gentlemen, when we get the prices to such a basis,
it goes beyond the reach of every man, woman and child. That will
not increase the consumption of our product in Wisconsin, or stim-
ulate its consumption in the United States.
A week ago I cited at our convention that somewhere somehow
through some political genius the idea was conceived that some Board
would act immediately upon the depressed condition of our Swiss
cheese industry down there to give us some relief by an increased
tariff. Every farmer thought that that would be the salvation of
their depressed condition down there. Now please let's not be led
astray by any humbug of that nature because a high tariff will never
give us relief. Any nation that can't exchange with other nations


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