American Point Line.. American Point Body.. American Point Set

LINING ARLINGTON OLDSTYLE No. 2

72 POINT
BRIGHT.

12 POINT             14A $090 28 a 1 10 $2 00
USE TMS ARGUMENT TO PATRONS
The way to sure failure is to use cheap
printing. The addrcssing, folding and
stamping of live thousand circulars,
with postage, will cost at least $65.00,
whether the circular is good or bad.
Notwithstanding this fixed charge, some
strive to save a dollar or two on the
cost of printing, although the goods are
18 POINT              10A$180 18a*145 $275
PROPITABLE PRINTING
There is nothing strange
in the success of printers
who are up-to-date in 124
10 POINT             16 A $0 80 32 a $0 95 $1 75
UCCESSFUL VS. UNSUCCESSFUL PRINTERS
In business, certain principles are unalterable.
The successful printer is the economist. The un-
successful printer does his saving in one act-he
is for low prices as against effectiveness. The
successfvl printer is saving every hour on his cost
of production. No part of a plant is expensive that
increases product and reduces the pay-rolL Every
press and all material is expensive which reduces
product and consequently increases the pay-roll.
You cam a profit once only on the wages of $1830
60 POINT
. Heartfelt

3A$660 4&$440  $1100
Dcsign

ARLINGTON
Type for Attractive Display
A Serviceable Type Style
for the
Printer, Publisher and Newspaper Maker
Hapgood Floret No. 460. 25 cents
Originated by the
AMERICAN TYPE FOUNDERS CO.
Maker of Popular Type Styles
3  A $4 60 5 a $3 90 $8 50
THANKS

AMERICAN TYPE FOUNDERS eOMPANY