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SUCCESSFUL FARMING THE MAGAZINE OF FARM BUSINESS AND FARM HOMES MEREDITH PUBLISHING COMPANY DEs MOIN ES, IOWA EDITORIAL DEPARTMENT May 1, 1939 Dr. Aldo Leopold Professor of 'Wildlife Management 424 University Farm Place Madison Wisconsin Dear Doctor Leopold: In reply to your letter of March 21, I want to point out that the reason we have been so long in answer- ing is that we have been discussing the possibility of some of our other departments underwriting part of the cost for a thoro survey. While, as usual, they are very enthusiastic about the survey, they do not want to pay for it. Since the survey would be pri- marily usable at the present time for our advertising men and of real secondary value to the editorial de- partment, we cannot feel justified in going ahead without the okay of the advertising men. I am thinking here of the more detailed surveys, be- cause there is no particular point in going into such a survey, unless we do make it detailed and authorita- tive. I shall continue to bore from within, to see if I can change the essential sales philosophy regarding this project. You may believe that we are very grateful to you for your co-operation, and the thought you have given our problems. Cordially < Thi--gh Curtis -- mc / DETROIT PHILADELPHIA ATLANTA NEW YORK CHICAGO SAN FRANCISCO LOS ANGELES