SUCCESSFUL FARMING 
               THE MAGAZINE OF FARM BUSINESS AND FARM HOMES 
 
                      MEREDITH PUBLISHING COMPANY 
                             DEs MOIN ES, IOWA 
EDITORIAL 
   DEPARTMENT                  May 1, 1939 
 
 
 
 
 
 
 
 
              Dr. Aldo Leopold 
              Professor of 'Wildlife Management 
              424 University Farm Place 
              Madison Wisconsin 
 
              Dear Doctor Leopold: 
 
              In reply to your letter of March 21, I want to point 
              out that the reason we have been so long in answer- 
              ing is that we have been discussing the possibility 
              of some of our other departments underwriting part of 
              the cost for a thoro survey.   While, as usual, they 
              are very enthusiastic about the survey, they do not 
              want to pay for it.    Since the survey would be pri- 
              marily usable at the present time for our advertising 
              men and of real secondary value to the editorial de- 
              partment, we cannot feel justified in going ahead 
              without the okay of the advertising men. 
 
              I am thinking here of the more detailed surveys, be- 
              cause there is no particular point in going into such 
              a survey, unless we do make it detailed and authorita- 
              tive. 
 
              I shall continue to bore from within, to see if I can 
              change the essential sales philosophy regarding this 
              project. 
 
              You may believe that we are very grateful to you for 
              your co-operation, and the thought you have given our 
              problems. 
 
                                                Cordially 
 
 
 
           <   Thi--gh Curtis                                    -- 
               mc                                 / 
 
 
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