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to Wisconsin, to introduce the most salient features of the state, and to offer
guidance and assistance. However, in the available space, he could only provide
his reader with a spartan overview of the many attractions of the state to the
German emigrant. Details would have to be supplied through other sources or
personal contact with Haertel. In comparison, the German-language pamphlet
of 1867, spanning a total ofthirty-one pages, goes into great detail about most
aspects of the state's economy, natural, social, and political history, and the
future settler's prospects of relocation there.80
With this in mind, Haertel was justified in indicating in his annual report
that he had as his chief aim the presentation of information on Wisconsin "in
general; its advantages above other states, descriptions of particular localities;
its commerce; the wealth of its mineral, timber and agricultural districts; its
climate, public institutions, political privileges, means of education, &c." He
noted that he had distributed 30,000 of the pamphlets, one-half of which in
Europe, and that he had "seldom failed to give descriptions of Wisconsin, even
to those who were influenced by relatives and friends to settle in other States,"
observing that a number of those to whom he had spoken changed their minds
and went to Wisconsin, writing to him, expressing their appreciation for his
advice. Indeed, he writes that, as of the month of July 1853, hardly an emigrant
ship would anchor in New York harbor whose passengers were not in possession
of the pamphlet, or at least had not seen his office's ads or read his articles
in German papers, or who had not been given his office's address by some
emigrant society or the ship agent.8 In his old friend, William Hildebrand,
who happened to be the American consul in Bremen, Haertel found an active
supporter of his cause. Hildebrand, assisted by his deputy, Luther Whittlesey-
also from Wisconsin-apparently did not miss a chance to hand the Wisconsin
pamphlet to as many German emigrants passing through Bremen as possible.82
This was confirmed by a German emigrant who had witnessed how pamphlets
touting the advantages ofWisconsin were distributed in Bremen through agents
placed there by the "speculativsten Yankees."83
80. See note 71. The volume of state pamphlets addressed to emigrants, published in the
second half of the nineteenth century, varied widely. Generally, volume seems to have been
growing with the passing of time. Around 1900, entire books describing a state were the rule,
complete with illustrations and maps. See Sch6berl, ch. 5.
81. HHAR, 7.

82. Cf. Schberl 172.
83. Hense-Jensen I, 29. The witness, a certain Mr. Adolph Meinecke from Milwaukee,
claims to have seen such pamphlets already as a boy in Oldenburg (ibid.). This observation

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