COLLEGE OF AGRICULTURE 3827

AGRICULTURAL JOURNALISM

ANDREW WINKLE HOPKINS, B.L., Professor of Agricultural Journalism,
Chairman

WILLIAM ALLISON SUMNER, B.S., Associate Professor of Agricultural Jour-
nalism

GRACE ELIZABETH LANGDON, M.A., Instructor in Agricultural Journalism

RUPERT HENRY RASMUSSEN, M.S., Instructor in Agricultural Journalism

The ability to write simple, understandable English is invaluable to
the teacher, extension worker, county and home demonstration worker, and
farmer. To render the greatest service the technically trained worker
must use the printed page. Selling and advertising are important in the
neglected half of farming—the business side. More and more farmers are
coming to appreciate the need of salesmanship, sales letter writing, effec-
tive classified and display advertisement, and systematic sales campaigns.

For students returning to the farm, Agricultural Journalism 1 and 3
are suggested. For prospective teachers and extension workers, courses 1,
3 and 103 are recommended. For research workers and future college staff
workers Agricultural Journalism 1, 103, and 105 are advised.

Majors in the department will be expected to take Agricultural Jour-
nalism 1, 2, 3, 100, 103, 111, 150, and 200. Courses in the Department of
Journalism in the College of Letters and Science may be taken and not to
exceed 5 credits from the following courses may count on the major: Jour-
nalism 2, Newspaper reporting and correspondence; Journalism 3, Copy
reading; Journalism 7, Community newspaper; Journalism 104, Editorial
writing.

1. Writinc Farm News. I, II; 3 cr. An elementary course to help
students who expect to write news articles about farming for publi-
cation in the weekly or daily papers or the various agricultural jour-
nals. Mr. Sumner.

2. PRACTICE IN EDITING. I, II; 1 er. The editorial, business, and cir-
culation problems of the Wisconsin Country Magazine are analyzed
and actual practice given on the magazine. Mr. Sumner.

3. AGRICULTURAL ADVERTISING. II; 3 cr. How to write “want ads”,
advertisements to sell livestock, dairy products, fruit, berries, truck,
food products; how to write the business letters of the farmer; the
preparation of booklets, posters, sales bills, and other mediums.
Lectures and assignments for practice. Mr. Sumner.

8. WritINc Home Economics News. I; 3 cr. A course in the funda-
mentals of writing home economics material. Designed to aid teach-
ers and extension workers in publicity and to give training to students
who plan to make a profession of journalism. Mr. Sumner.

100. Tuests. Yr; 2 cr. Original studies of a journalistic or advertis-
ing nature. Practical problems are investigated. Mr. Hopkins, Mr.
Sumner.

103. AGRICULTURAL PuBLIcITy MetHops. II; 2 cr. Outlining and find-
ing effective methods of publicity. This course takes up the publicity
campaign, the different mediums as to their advantage and uses,
publicity copy, exhibits, and charts. Prerequisite: Agr. Journ. 1 or
8. Mr. Hopkins.