SCHOOL OF JOURNALISM

WILLARD G. BLEYER, DIRECTOR, PROFESSOR OF JOURNALISM

PURPOSE AND PLAN. The studies included in the School of Journalism
are of two kinds: (1) those designed to familiarize the student with pres-
ent social, political, and economic conditions in the light of their origin
and development, as well as with the literature of his own and other
languages; (2) those intended to give the necessary instruction in the
methods of journalism and advertising. The course of study has been
arranged in the belief that the greater part of the time should be devoted
to a study of the subjects in the first group, such as history, political science,
economics, sociology, philosophy, psychology, language, and literature,
which are fundamental to journalistic work.

The technical work includes courses in reporting, copy reading, head-
line writing, make-up, the writing of special articles, editorial writing,
critical writing, women’s departments in newspapers and magazines, the
community newspaper, newspaper administration, the history and prin-
ciples of journalism, the reporting of public affairs, and advertising.
Courses are also offered in the methods of retail advertising, national ad-
vertising campaigns, business letter writing and marketing methods. Rep-
resentative French, Spanish, and German newspapers are studied in special
courses for journalism students, given by the Departments of French, Span-
ish, and German. Courses in cartooning and in drawing for illustration are
offered by the Department of Industrial Education and Applied Arts.

Special lectures on various phases of journalistic work are given by
newspaper men in active service. Additional information is available in a
special bulletin of the School of Journalism, which may be had on applica-
tion to the University Editor.

ADVERTISING. Students may obtain special training in preparation
for advertising positions by combining courses in journalism with those in
advertising. The normal arrangement of these courses is indicated in the
Journalism Advertising Group.

TECHNICAL AND TRADE JOURNALISM. Although the curriculum in this
school has been arranged primarily for students preparing for newspaper
and magazine werk, provision has also been made for those interested in
technical and trade journalism. The courses in newspaper and magazine
work may be elected by students in the professional schools and courses.
Subject to the provisions governing the election of studies in other colleges
(see page 54), students in the School of Journalism may elect courses in
the College of Engineering, the Law School, and the College of Agriculture.
By combining studies in commerce, agriculture, engineering, and other tech-
nical subjects with those outlined in the School of Journalism, students can
obtain the necessary preparation for practically all lines of technical and
trade journalism.

LABORATORY EQUIPMENT. A newspaper office with typewriters, copy
desk, files, indexes, and reference books is maintained as a laboratory for
the students of journalism. The full leased wire service of one of the
national press associations is received by printer telegraph. Index and
filing cases show methods of preserving photographs, illustrations, clippings,

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