Cheltenham Oldstyle
36 Point                    5 A  $2 85 8 a $2 15 $5 00
NEIGHBORS MENTIONED
Confiscating Hitorical Documents
Sarcastic Remarks Create Disorder
30 Point                    6 A $2 40  10 a S1 85 S4 25
CUSTOMERS RECONSIDERING
Metropolitan Organizations Discontinued
Delivering Numerous Campaign Orations

'I

21 Point               GA $185  12 a $1 65  $3 50
BROKERS RETURN
Extemporaneous Speakers
Consistently Remunerated
I  Point              10 A S1 65  21a $1 60  $3 25
DETERMINED STUDENT
Gorgeous Receptions Introduced
Handsome Compartment Sought
14 Point               15 A $1 50   30 a $1 50  $3 00
ENTERPRISING PRODUCTIONS
Remarkable Midnight Seance Discovered
Some Meritorious Achievements Ignored
Burdensome Schemes Considered Lightly
12 Point               18 A  140 38 a $135  2 75
PREDICTING ENORMOUS DEMANDS
Modernized Steamboats Displaying Great Speed
Gigantic Liners Race Across the Turbulent Foam
Comparable Creation $1234567890 Advertising
147

11 Point         20 A $1 40 42 a $1 35 $2 75
INTRODUCTION OF PRINTING
Many Historians Contend That the Art of
Printing Was Introduced and First Used in
England by Caxton, Who, by His Great
Intelligence, Quickly Mastered This Idea
and Method of the Process While Abroad

10 Point

21 A $1 15 42 a $135 $2 50

WHITE SPACE IN ADVERTISING
A Judicious Use of White Space is Pleasing
Publisher Strives to Please Critical Advertiser
Answer Questions of Paramount Importance
Greater Historical Plays May Be Produced
8 Point                    24 A $1 15 48 a Sl 10 $2 25
EFFECTIVE AND PROFITABLE RESULTS
If the Advertisers Can Ever Come to Realize the Great
Advantages of the Use of White Space, Both They and
PublishersWill Reap Harvests; the Advertiser, Because
His Ads Will Bring Results, and the Publisher, Because
the Advertiser is Sure to Increase the Amount of Space
6 Point                    24 A $1 00 48 a $1 00 $2 00
REMARKABLE CHARACTERISTICS EMPLOYED
Cheltenham Oldstyle is Pre-eminently Adapted for Newspaper
and Magazine Advertisements. The Distinct and Characteristic
Features Embodied in These Letters Make it One of the Most
Popular Series Ever Offered the Craft. For General Commercial
and High-Grade Job Printing no Better Type Face Could Be
Suggested, as is Evidenced $1234567890 by its Universal Use