Cheltenham Medium in Practical Display

Strath more Orna,nts  Cetury Border

Strathmor M   rtised Initial

166

A                                                                                                                   ---.--.~-w-~*~~ -~

Business
Methods
A MONTHLY REMINDER OF
TOPICS IN OUR FACTORIES
Special Talks on
Advertising
Regarding
Its Advantages
and Power

INFLUENCE OF THE TRADE JOURNAL
ON OUR INDUSTRIAL DEVELOPMENT
EVER has it been reported that
Aesop published a technical
journal, but it is widely known
that he possessed a generous
supply of the truly American
advantage, practical common sense. Thus
equipped, and with his ability to present his
message in an attractive form, he might have
justly aspired to the profession of journalism
(even technical journalism) but for the fact
that he was born some thousands of years
too soon. One of the Aesop stories relates
how a certain husbandman told his sons that
he had left unto them gold buried under the
ground in his vineyard, and they digged all
over the ground and of the gold they found
none, but by reason of stirring and digging
the mould about the roots of their vines, they
had a very good vintage the next year. Lord
Bacon, another philosopher who ought to
have been an American, repeats this fable
with the following comment: "So, assuredly
the search and stir to make gold hath brought
to light a great number of good and fruitful
inventions and experiments, as well for the
disclosing of nature as for the use of man's
life." Now, it is just along these lines that the

Rl JUST ENOUGH DIVERSION                                          T
To secure proper attention and a large circulation many
successful proprietors agree that in the judicial handling
of copy for reading matter
lies the way to progress. To
our pages is credited many
fads that divert and amuse
8$3.00 $1.50
Per Annum      TH    MPsxMonrsn
WTHE MODERN POST                                  SxMnh
Mm~o0~00o00000000                            )OO00O   05O

Veratile! Ornament