Cheltenham Bold Extra Condensed         eI
36 Point                                 A  $2 10  10 a.$2 20  $4.3o
DESIRABLE WEIGHT FONTS FURNISHED
Popular American Faces Increase Business               w
Experienced Printers Like the Family Idea                Z
30 Point                                 8 a81 95  1 A$ 2 05  $.01
MODERN PRINTING OFFICE FURNITURE BOUGHT
Beholding Exquisite Conceptions of Pleasing Quality
Showing a Sublime Beauty Throughout Entire Series
21 Point                      ~10 A$ 17-5  190a$17-6,  $3 50
HARMONIOUS TYPOGRAPHICAL CONCEPTIONS PROCURED
Stylish Original Features in Cheltenham Bold Extra Condensed
Favorable Chances Being Grasped by the Enterprising Advertiser

27 A $1 15 54 a 21 35 $2 50

18 Point                      15 A  $1 415  31 a 4$1 80  $:3 25
POPULAR STYLES OF AMERICAN TYPE
Distinctive Features Are Plainly Noticeable
Pleased Customers Mean Increased Sales
14 Point                     20 A $140 40 a $160 $3 00
DISCERNING PRINTERS BUY MODERN MATERIAL
Successful Advertisers Demand Up-to-date Publicity
Antiquated Type Faces Hamper Profit and Progress
12 Point                      24 A $1 25 48 a $1 50 $2 75
THE ADVANTAGE OF HAVING FULL CASES OF JOB TYPE
Picking for Sorts is an Expensive and Annoying Proposition
Plenty of Material $1234567890 Saves Time and Energy
196

SPACES AND QUADS MUCH CHEAPER THAN TIME
The Cheapest Commodity Used in Any Printing Office
Lack of Spaces and Quads Consumes Greatest Time
Sufficient Material Enables Compositors to Make Good
Cases Receive Regular Attention from Property Man

8 Point

33 A $1 05 68 a $120 $2 25

SPLENDID RESULTS OBTAINED WITH AMERICAN TYPE FACES
Without Good Material in Printing Offices Fine Work is Impossible
Give Your Customer What He Anticipated When Leaving the Order
Specimens Show Much Improvement from the Practical Standpoint
Look for a Printer Who Can Guarantee His Work as Being Perfect

6 Point

36 A $0 90 73 a $1 10 $2 00

CHELTENHAM BOLD EXTRA CONDENSED ALWAYS STANDING OUT CLEAR
Every Printing Office Should Be Equipped with the Entire Cheltenham Collection
Beautiful Workmanship Pleased Critic Who Required Original Copy and Design
Executes an Order That Will Reflect Credit to His Establishment and to Himself
Modern Banking Institution $1234567890 Handling Much Money of Printers

10 Point

CHI\
sahdc

T ie(

Z, C"q