Cheltenham Bold Condensed in Practical Display

L.

American Type
Users of printing realize
the intrinsic value of new
type ideas. Let the printer
consider this fact well and
equip his plant with type
of twentieth century stylef~s             i      n

188

ANDSOME type designs are
certain to bring the printer
more business. It is one of
the leading objects of printing to
invite favorable attention. How to
accomplish this, thereby greatly
increasing its advertising value, is
the constant study of those earnest
printers who are striving to meet
the demands for the very best in
modern typography. The designs
produced by this Company excel
in variety, utility and originality
the combined products of all other
type foundries. Offices equipped
with American material are worth
more for use or sale than offices
equipped from other sources. The
question now arises: "Why buy old
faces when the newest and best
designs cost no more?" Why use
the old-fashioned type faces when
new faces make your work more
attractive; when the new faces are
invariably carried in stock, while
the old faces, being cast to order,
cause delay and increased cost?
Stylish Type means more profits

Type Faces of
Bright Design
AMERICAN
TYPE
FOUNDERS
COMPANY
Originator of
The Cheltenham Family

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