University Co-Operative
Company
The Store That Is Owned and Controlled by the Students
16,400
StudenIts have taken oit meniberships in The Co-Op and have had
their option of a cash or a trade rebate at
the end of each school year.
HOW O)IR BUSINESS HAS GROWN IN EICHTEEN YEARS

ALIdeid     'aid Stock-
Surplus      iolders Ap-
proximately

1015.35
202.32
538.29
S01.015
47S.44
713.76
1.020.00
1,147.50
1,117.42
1,172.113
1,357.50
1,7(63.153
2,253.78
2,467.57
2,477.15
2.83!5.(12
3,422.17
170.)00
635.00
901.94

S   210.72
404. 68
7S8. 33
1,602.36
1,80:1.77
1,:830. 99
2,082.02
2,3i6.45
2,720.45
2,904t. 91
2,560o.00
:3.495.I5
4,144. 62
5,463.112
3,4:30.4
7.7ni5.47
10,(1l3.91 1
12,7:7.37
16,812.961
14.715.,7
14,069.51
13.8315.:3

Rate Per Cent
5' in Merchandse
10  in Merchandise
12    in Merchandise
10  in Cas, or 12' in Trade
9   in lash, or 12' in Tradue
W   iI (ash, or 1`2< in Trs h
W   in (ash, or 121  io Trade
9     ' in (ash, or 1212'  in Tri,,
10 ,i Cash, or 131', in Trai
10'  i (ash, or I3 , in Trz I
s' in (ash, or 121 ', in Trai
9' in Cash, or 13', in Trade
nas, or 13' , in Trlul
9' ii Cash, or 13', in Traie
9' in Cash, or 1, iin Trad
10'  in1  ash, or17'; ,InITrade
12' ,in Cash, or 20', inI Trade
12' ,InI Cash, or 22' , in TradIc
101 in Cash, or 20' in Trade
W c in Cash, or 171 1 in Trade
8, in Cash, or li.5'2 in Trade-

I , bruary  h, 1917, to  December 31, 1917.
TWO LARGE STORES

Books
Stationery
Typewriters
Office Supplies
Engineering Supplies
General Merchandise

THE CO-OP
"Student Outfitters"

Madison, Wisconsin

P,

ls-r  . Sales

141)))
14)7
141)4
19014
1 9025
1.4 i
913
14
1 1)5
1)1)2
1))1):

Bought by
Memlw'rs
$ 5,215.50
4,)046.80
6,39G.75
13,01t. 60
18,037.67
18,309.14
20,827.18
2:3,647. 68
27,204.46
29,041).10
:32,000).00
38 840 . 6 1
47,960. S
53,746.47
66,75S.16
(19),720..2S
691,720..24
711) DO. 06
79:,13. 10
87,800.00
105.386).06 [

S 9,534.52
13:,090 44
16,199. 43
2,303.78
3,009.14
40).320.015
41i,)70.29)
48.772.07
52,491.07
:1.150.52
74.1!0.7 5
9(,0)2.6?i
100).70.586
11:1,738.75
117.7'7.36
123,59.11
127,368.83
135,741.71
141.41)).))))
1592.2N0,10
1.52.004).58

Net Profits
S   316.07   S
607.02
1,336.65
2,403.31
2,2S2.2)
2,744.7
2,215.4S'
2,573. 87
3,508.74
4.015.4 6
2,S9.440
4,126.70
4.188.62
5,100.02
6,264.72
12.411.17
12,6t41. 9S
13,3153. 60
11,935.72
12,092.99
12, S36.315
8.391.57

Military Equipment
Men's Furnishings
Athletic Supplies
Sporting Goods
Auto Tires
Shoes

504-508 State Street

Vbfdbli0heilX91

In1corporatted