These 67 enterprises are listed in Table 23 in the "One through
5 nights stay" and"66-100%" trade group. If camper stays of
1 week
were added the nurber is increased to 73 enterprises (89%) which
have 89 percent of their annual trade fran camping in occupancy periods
of not over 1 week. However, only 10 of these 73 enterprises have
100 percent of their trade fran campers staying no more than 7 days.
Eighty-eight percent of all 82 enterprises have sane trade fran longer
staying campers, in fact, 25 enterprises (30%) have campers occupying
the same camping space for stays of 2 weeks or longer but for 19
of them these longer staying custaners accomt for less than 16%
of their tota trade.
Three enterprises are different in that respectively they have
47, 50 and 60 percent of their total trade fran campers using a
space for 2 weeks or longer stays. Why is their trade pattern different?
Case analyses reveal that there is a possible explanation for each
of them: but it is not that they have high quality campgrounds. One
has a rating of 51 (D status) 1 rated 69 (C status) and the other
only 36 points (E status).
Two of these are fairly large enterprises with 75 and 60 camping
spaces each and the third has only 10 spaces--size of enterprise
does not explain the longer camper stays. However, these 2 larger
enterprises have specialized in catering to trade that stays longer.
One is far remved fran urban centers and also has a resort, lodge,
excellent muskellunge fishing and a seasonal trailer park--campers
who stay longer in the transient campground stand a better chance
of getting into the other park when a vacancy occurs. The second
enterprise, like the first, is also full during most of the camping
season; it too has excellent fishing waters and is near a large
northern Wisconsin recreation-center city. Its trade has been built
up largely fran retired people who like the campground 'bowl' setting
by the lake and cane back year after year for 2 weeks to a month,
camping at a weekly rate.
The third is a small minimally equipped campground cned by
an operator of a tavern, a restaurant, a dance hall and a boat rentals
business. Until 2 years ago the camping area was used without charge.
No the owner has added pit toilets and electric hookups and charges
$1.00 per day for a camping space plus $1.00 per day for electricity.
Sixty percent of his trade is fran campers who like the recreation
afforded by a nearby major river and do not  ve their camping trailers
for several weeks at a time.
Camper satisfaction with a campground is indicated somewhat
by the extent of repeat custamers of the enterprise. Seventy-eight
enterprises have significant current year trade from repeat customers
of previous years. Eight campgrounds are predaninantly used by repeat
custarers who make up 76 to 100 percent of their total trade (Table
24). Most of the 21 enterprises with no irore than 25 percent of their
trade fran repeat customers have newer campgrounds and not enough
business years for a build-up of repeat clientele. There are 49 enterprises
with 26 to 75 percent of their total trade fran repeat customers.


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