92                        THE        CANADIAN                  HORTICULTURIST                                     March, 1919.
Marketing Problems
J. A. Grant, Provincial Markets Commis-     1
sioner, Calgary, Alberta.
AHAT are our marketing problems to-
day? They are precisely the same as
Foresight is the greatest factor in saving                          best        solve them? Follow the lead
where they have been successful in other
yourself time, money and annoyance.                                 localities under similar conditions.  Cali-
fornia is a model of agricultural organiza-
Don't continue sending good money af-                              tion. They have organizations for marketing
tertheir wares and produce having a member-
ter  ad-y buingpoorrooing o ptchship of 6,000; some organizations 9,000 'and
and repatch your old roofs.          Invest in                      one 15,000. Oregon and Washington have
like organizations, but not so large in nmem-
bership. Formerly and not so long ago
those places 'were in the hands and at the
mercy of brokers and jobbers, but those
P     A       RI oagents in their grasping for a little more
than was fair put the farmers   on their
P A R 0       1mettle. They organized associations, select-
ed market experts, and then set out to sell
d stheir own produce, not, of course, without
opposition. The jobbers then also combined'
an  pysfoPisefNy      ea ril orhvestigsofhosseinalrmprtn
e     tand coordinated their combinations, until
buidin nov matters howe larg orl small.tIts
toire anderig wseveral states. They 'have
and               made the goinz hard    enough  by  their
and    obtain lasting satisfaction, durability                      strength financially, and their cash buying
economy.                                                            (where it suited the ease) 'and that I's their
sNeponset Paroid Roofing                                            trongest weapon.
OneNpne   aodRoigis laid it form.                            Farmers' organizations after -several de-
an ideal roof, either on new buildings or over                      feats at the hands of the jobbers, are to-
S lday more strongly                                                             organized  than ever.
old hinles  It an  e pt o  quiklywitoutThey 'are divided on the question of hand-
litter or fuss. Costs half the price of shingle.                   ling their own produce and selling It to, or
and pays for itself by wearing for years.                           allowing jobbers to handle it. Results have
proven, where good management was se-
Paroid Roofing can be used on any                           cured, that handling their own produce was
hthe best way to market, especially If in
building no matter how     large or small.   Its                    sufficient volume to control the market.
fire and weather-resisting properties give it                       Today the fight is hot. ood sales managers
first place among roofings.                                         are 'about as popular as "movie stars," and
command big salaries. The farmers through
itheir sales agencies have won in many sec-
Neponset Paroid Roofing                                             tions in California, in Oregon, and also In
colors, red, green and slate grey.                                  Washington. Wherever 'they win, they show
better financial results than they obtained
W     HATLarnder the jobbing system. Their success is
BIRD & SON, LIIO--      HAMILTON,.O T                         heartening.
Mdills: 'Hamilton. Ont.; Pont Rouge. Que.                              Eprmnig
We are experimenting along 'their lines in
Warethoses ofono ourral comettor.ihatisth
Ca  ry.s Esto. Mntr. Wne.                         British  Columbia with good prospects of
209                          success. The prairie provinces' have sue
ceeded in their organizations. The United
Grain Growers have put the prairies on the
Ift                                                   map. More power to them. Prices that
will pay for the cost of production to the
grower is more their aim, than securing fat
commissions to the brokers and jobbers.
They 'are getting such prices now.
T7               The art of marketing for economy, lies In
good buying, as well as good selling. This
_77-      ~       is largely an experiment so far as Its gen-
7,X ,,                    eral application is concerned, but its success
will mean the shifting of control of selling
produce from trained merchants for 'their
own profit, to trained men engaged by the
producers selling their produce for the pro-
~  ~   '                     -ducers' profit. The battle will be long and
keen, between   the "diehards"  and  the
"skinned to deaths." It behoves us to give
a little more attention 'to our organizations
-feature them, and be loyal to their
directors.
Our problems lie largey in securing bet-
ter distribution on distant localities, to pre-
tvent gluts 'in one town and famine in an-
other, such as we have seen In prairie towns
in ~oad recently; to arrange our distribution so that
sAll leading varieties, stocky and well  we will know exactly what is rolling, where
f pre. Seurlet Is rolling and why It is rolling; and, to
14 LI1ITED       for prices.sarrange prices so that they will not be pro-
JOR .AN H.AR T O USEON I        hbits the o the consumer and ample to pay
ORling the for o                                wot ofa production.


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