National Oldstyle

JHARACTER
THE - FOUNTAIN - OF -ACHIEVEMENT
AN - ATTRIBUTE

PRINTING - & - ENGRAVING -AS

PRODUCED - IN -THIS - PLANT
HAVE-THAT-SUBTLE-ELEMENT
OF- DISTINCTION -KNOWN -AS
-CHARACTER -

THOUGHT- &- INTELLIGENCE
CARE - &- CO-OPERATION -ARE
REFLECTED - IN - EVERYTHING
OF-THE-COMME

(J MOST- PRODUCT
x ANo- D

BUCKINGHAM, AN
DESIGNERS - PRINTERS
MINNEAPOLI
SET THE JOB IN
NATIONAL OLDSTYLE
A GOUDY DESIGN

If

EPUTATIONS ARE BASED
ON PAST ACCOMPLISH-
MENTS, BUT THEIR MAINTE-
NANCE DEPENDS ENTIRELY
ON PERFORMANCES OF THE
PRESENT. BUSINESSES THAT
RESTON THEIR REPUTATION
EXPECTING THAT REPUTA-
TION TO CARRY THEM ON
ARE IN A BAD CONDITION
AND HEADING DIRECT FOR
DISASTER. SUCCESS COMES
BY KEEPING AT IT, AND SO
IT IS NECESSARY FOR ANY
BUSINESS HOUSE THAT HAS
GAINED A REPUTATION TO
MAKE ALL ITS EVERYDAY
PERFORMANCES LIVE UP TO
THE HOUSE'S REPUTATION