Arteraft Bold

0l0AImportant Message

The freedom from impurities of
a certain kind of iron is almost as
important a matter in the modern
home as it is in a modern business.
I Eminent metallurgists,working
in one of the largest laboratories of
its kind in this country, have been
successful in developing a product
of surprising durability and its use
will prove an absolute economy in
every case where metal must meet
the challenge of air and moisture.
The scrupulous selection of raw
material, the many new additional
processes of manufacture, constant
vigilance, the rejection of finished
product that does not measure up
to our standard in every detail, are
some of the things which obviously
make our product cost just a little
more. Yet it so defies time, retards
ravages of rust, and lends itself to
the many needs of humanity, that
it is great economy to use it freely

Rust causes far more damage
in your house than moths do,
and most of it is unnecessary.
But luckily there is an easy
way to counteract its ravages.
In the first place, you should
stop thinking of rust as some-
thing that comes upon us from
without, like the locusts, and
destroys property.
The makings of rust are in
the stove you buy, or the roof ,
or the hot water tank, if these
things are built of sheet metal
that contains impurities.
A little knowledge about iron
is not a dangerous thing, but just
plain common sense, because it is
so important to your pocketbook.
Foreign substances found in or-
dinary iron or steel are like nests
of Aerms that soon cause corrup-
tion. When exposed to the air and
moisture, corrosion sets in and the
spots of impurities accelerate the
rusting of the metal, which vitally
influences the life of the material

JOHN HIGGINSON & COMPANY
Incorporated under the Laws of North Carolina
0      NEW YORK   PHILADELPHIA  CHICAGO   BOSTON   DETROIT   ATLANTA      0
0          SAN FRANCISCO  LOS ANGELES  DENVER  SEATTLE  PORTLAND
o      CINCINNATI   BALTIMORE   BUFFALO   INDIANAPOLIS  SALT LAKE CITY
0
01000

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