American Caslon and Italic

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Jtfodern
Typographical
'Desi'n

CviMERICAN
TYPE FOUNDERS
COMPANY

The American Type Founders
Company particularly desires
to call the attention of printers
to the American Caslon series.
atype style ofdistinctive merit.
This beautiful face is especially
adapted for use on work which
requires strong, clean-cut type

G      OOD typography is the selection
of type faces which are feelingly
expressive of both caption and copy;
the choice of borders in which lurk a
seemly motive and a silent meaning;
ornaments, if necessary, which fit the
theme just as felicitously as a scrolled
scabbard fits its bright blade; and the
intelligent distribution of white space

JAQUISH BRASS RULE ORNAMENTS MODERN BRACKETS

PJRINTERS who keep pace with the advance in typographic
design are assured of increased prosperity. This catalogue
will be found a mine of information for progressive printers
152

This insert is printed on INDIA ALBION TEXT WOVE. Basis 25x38-80 lbs.
Made by the AMERICAN WRITING PAPER CO., Holyoke, Mass.

J. B. MEAD COMPANY
Pioneers in the 'Development of
8QUIPMENT AND    Il       -   OATEST OUTFITS
,4cCESSORIES    I     (. t      INSTALLED
'Demonstrations and Instruction Given
Bradhurst Building * Amsterdam Avenue
57(ew York