MODERN ROMAN BODY TYPE
CENTURY EXPANDED
EIGHT POINT CENTURY EXPANDED
MATCHLESS in power among the arts of men is our art of printing. In its higher influence it is the chief
servant of all that is divine in man. If we would, we may through printing types confer with all the
choice spirits of preceding ages and learn all the knowledge acquired by men from the dawn of civi-
lization. This is sober truth. This is a marvelous truth. Fully comprehended it may open to a printer a
vista of profound sentiment, and invest his occupation with a sacred character. The most influential
product of the printing art is books. There were countless books before the invention of printing, but
let it be remembered that typography is merely time-saving inscribing, and that writing is man's most
important invention. By that invention humanity was advanced from a limited instinctive intelli-
gence, inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge and
invention, renewing and advancing civilization in every generation wherever the art of inscribing was
freely employed. The invention of printing illimitably increased the educative power of books. Peda-
gogues of every degree are taught by printing. Their real task is to teach their pupils how to assimilate
facts and ideas and inspiration treasured in printed books. The printers' art perpetuates the books
from age to age. Every book is an evolution from preceding books. Every author is the creature of
the books he has read,fortunate if he may add a little to the world's treasure of knowledge and ideas.
Printing, in addition to its cultural power, has become the most influential force in conunerce; the
CENTURY EXPANDED
A TYPE WITHOUT HAIRLINES
The favorite face for newspapers and periodicals where
a legible and easily set type is desirable
AMERICAN TYPE FOUNDERS COMPANY, Maker
NINE POINT CENTURY EXPANDED
MATCHLESS in power among the arts of men is our art of printing. In its higher influence it is
the chief servant of all that is divine in man. If we would, we may through printing types
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com-
prehended it may open to a printer a vista of profound sentiment, and invest his occupation
with a sacred character. The most influential product of the printing art is books. There were
countless books before the invention of printing, but let it be remembered that typography
is merely time-saving inscribing, and that writing is man's most important invention. By that
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift
it out of barbarism, into the boundless arena of progressive knowledge and invention, re-
newing and advancing civilization in every generation wherever the art of inscribing was
freely employed. The invention of printing illimitably increased the educative power of books.
Pedagogues of every degree are taught by printing. Their real task is to teach their pupils
how to assimilate facts and ideas and inspiration treasured in printed books. The printers'
art perpetuates the books from age to age. Every book is an evolution from preceding books.
Every author is the creature of the books he has read, fortunate if he may add a little to
the world's treasure of knowledge and ideas. Printing, in addition to its cultural power,
Partly opened with two point leads                            For complete showings see poges 204 snd 205
556