American Caslon and Italic

149

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Ty pe.
fOOD judgment used in the
arrangement of types is one
of the best aids to selling by
use of the printed word.The
compositor should not only
be dexterous or concerned
with typographic forms for
the sake of beauty, but must
know how to compose a job
that not only looks well but
gives to the whole product a
new impetus, a kind of final
thrust, if it is to be effective
in giving to printed adver-
tising matter its full power
SVorthern 'Press
'Palisade, AMinnesota

Mark
CEAUTY IS WOVEN
" INTO OONSDALE
RUGS, AND YOU MAY
DEPEND ON IT, THEIR
BEAUTY IS ALWAYS A
TRUE EXPRESSION OF
THEIR QUALITY
nsdaleRugs
Design and
Quality Woven
into One

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