Page 10                  WISCONSIN BEEKEEPING                   February,
1932 
 
 
depression.   The bees also    suffered 
a similar fate due to. the severe drought 
of the past summer. Because of the 
dry weather but little nectar was avail- 
able, and as a result many colonies 
were unable to build up a surplus of 
honey for their keepers. Though this 
lack of production may cause finan- 
cial loss  to   individual  beekeepers, 
it has but little effect on the industry 
as a whole.    With every depression 
goes a reduction in the buying power 
of the public. This reduction is dis- 
tributed about equally over the buy- 
ing of all commodities except the most 
needed necessities of life. Hence the 
under production of honey has helped 
greatly in maintaining an     equitable 
price level for this commodity. 
   There is no other branch of Ag- 
riculture that is in better condition 
today than beekeeping to recover from 
this depression.   The short crop of 
this season makes it possible to dis- 
pose of the surplus of other years. 
Honey prices in European countries 
are considerably higher than in the 
United, States.   Thus, there is no 
danger of large    importations   from 
other sources to compete with Ameri- 
can honey. 
   Beekeeping will find plenty of room 
for expansion, for the public is just 
beginning to realize the importance 
of honey as a staple food.        The 
American Honey Institute has made 
noteworthy contributions in interest- 
ing various food manufacturing con- 
cerns, as well as the public in the palit- 
ability, nutrition, and food uses of 
honey.    Undoubtedly the company 
that has done the most consistent ad- 
vertising recommending honey in con- 
nection with their food is the Kellogg 
Company, not intending to discount 
or overlook the valuable work done 
by many of our ohter larger food insti- 
tutions.   The editors of the house- 
hold Otepartments of many of our 
leading  magazines, and     newspapers 
 
 
have been glad to, cooperate with the 
Institute and have consistently pub- 
lished new   recipes for the   use of 
honey as a health food. 
   National honey week, observed this 
year for the first time since 1924, may 
not have resulted in the direct con- 
sumption   of   a  large  quantity  of 
honey, but it has aroused a new in- 
terest in that product among      mer- 
chants and housewives. 
   Wisconsin   beekeepers  have   done 
much to. create a greater interest in 
honey during National Honey Week. 
The State Association distributed to 
newspapers, magazines, as well as to 
individuals, recipes and information 
about the use of honey. Radio broad- 
castscasts were also given by Professor 
Wilson. The educational Committee 
of our Association coop2rated splen- 
didly with the American Honey In- 
stitute in distributing information on 
honey to the Home Economic Teach- 
ers in our schools. 
   Honey has always been      the  one 
commodity that has been successfully 
marketed directly by the porducer. Bee- 
keepers can no longer market their 
product satisfactorily unless it com- 
pares favorably with other advertised 
food.    Those Beekeepers living    on 
much traveled highways have a con- 
venient opportunity to dispose of a 
large portion of their crop at reason- 
able prices through roadside stands. 
These stands should be located in a 
suitable  place  along   the   roadside 
where it is convenient for the motor- 
ist to stop his car, either directly in 
front of the stand or where he can 
safely park next to the stand.    The 
products should be attractively and 
tastefully  displayed.   The    selling 
should be in charge of sales people 
who are ready to give prompt and 
courteous service.  These three factors 
contributed no small amount to the 
success of our present day fruit stands. 
For the benefit of those who do not 
 
 
Page 10 
 
 
WISCONSIN BEEKEEPING 
 
 
February, 1932