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Visual display of the Criss-cross girdle

Criss-cross girdle

  • ca. 1950-ca. 1959
  • Box for "Sarong, the criss-cross girdle," the girdle "that walks and won’t ride up!" The box is blueish gray, 5" x 18" with a picture of a woman in her bullet bra and girdle. Her hands are stretched out high, she is looking over her shoulder, up on one foot as if in a graceful dance position. Printed on the box, "Div. 28, style 6286, color white, skirt length 14, size 34." This was a mail order item from Montgomery Ward and includes the original tissue and a leaflet titled, "A guide to the correct size of your Carol Brent brassiere and foundation garment, personal assistance by Joan Browne or a trained assistant at the nearest Wards Mail Order House." The guide includes how to measure for the foundation and brassieres, the return policy, and laundering instructions. Montgomery Ward's was the first major mail order catalog when published in 1872. It provided a whole new way to shop, especially important to those in rural areas.
  • From the private collection of Dovie Horvitz (2010.2.15).

Publication Details

ca. 1950-ca. 1959
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