Access PolicyAll access requires a Madison NetID to log in. You must be a current UW Madison faculty member, student, or staff to use this database either on or off-campus.
Resource TypesReference Source
DescriptionThe Mintel Academic database provides in-depth reports that analyze market size and segmentation, consumer attitudes and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as "Green Marketing" and "Spending Habits of the Teen Consumer" are also available. (New reports issued monthly)