All access requires a Madison NetID to log in. You must be a current UW Madison faculty member, student, or staff to use this database from on and off-campus. Effective 12/18/25 users will be authenticated via Single Sign-on instead of the library proxy service.
Resource Types
Reference Source
Description
The Mintel Academic database provides in-depth reports that analyze market size and segmentation, consumer attitudes and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as "Green Marketing" and "Spending Habits of the Teen Consumer" are also available. Includes the Global New Product Database (GNPD) module, a resource for researching the consumer packaged goods (CPG) marketplace, covering new, relaunched, reformulated, and repackaged products in the food, drink, beauty and personal care, home care, health and hygiene, and pet markets in 86 countries. (New reports issued monthly)