The big picture : the new logic of money and power in Hollywood

Author / Creator

Epstein, Edward Jay, 1935-

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Summary

"In The Big Picture, writer Edward Jay Epstein gives an unprecedented, sweeping, and thoroughly entertaining account of the real magic behind moviemaking: how the studios make their money." "Epstei...

"In The Big Picture, writer Edward Jay Epstein gives an unprecedented, sweeping, and thoroughly entertaining account of the real magic behind moviemaking: how the studios make their money." "Epstein shows how, in Hollywood, the only art that matters is the art of the deal: major films turn huge profits, not from the movies themselves but through myriad other enterprises, such as video-game spin-offs, fast-food tie-ins, soundtracks, and even theme-park rides. The studios may compete with one another for stars, publicity, box-office receipts, and Oscars; their corporate parents, however, make fortunes from less glamorous markets, such as cable, home video, and pay-TV." "But money is only part of the Hollywood story; the social and political milieus - power, prestige, and status - tell the rest. Alongside remarkable financial revelations, The Big Picture is filled with eye-opening Hollywood insider stories."--BOOK JACKET.

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