"The McDonaldization of Society, Revised New Century Edition, discusses how McDonaldization and the broader process of globalization (in a new Chapter 8) are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald's and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era." "The McDonaldization of Society is ideal for use in a wide range of higher-education courses and will be of equal value of anyone interested in social criticism. The book offers readers new insight into the society they are constructing around them and will be sure to spark debate in and out of the classroom."--BOOK JACKET.
1. An Introduction to McDonaldization -- 2. McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Factory -- 3. Efficiency: Drive-Throughs and Finger Foods -- 4. Calculability: Big Macs and Little Chips -- 5. Predictability: It Never Rains on Those Little Houses on the Hillside -- 6. Control: Human and Nonhuman Robots -- 7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" -- 8. Globalization and McDonaldization: Does It All Amount to ... Nothing? -- 9. McDonaldization in a Changing World: Are There Any Limits? -- 10. Dealing with McDonaldization: A Practical Guide
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