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Brand marketing : why we eat, drink, and wear brand names

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The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, mar...

The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.

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