1. Mapping the fields. Women's genres and female agency. 2. Early work on soap opera : "worrying responsibility." The housewife in 1940s mass communication research : Arnheim, Kaufman, and Herzog -- Feminists taking soap opera seriously : the work of Carol Lopate, Michèle Mattelart, and Tania Modleski -- Fantasies of the housewife : the case of Crossroads. 3. Talking soap opera. Autobiography and ethnography -- "I don't think we thought about it as studying soap operas" : Christine Geraghty -- "What about the rest of the audience?" : Dorothy Hobson -- "Slightly guilty pleasures" : Terry Lovell -- "The pleasure of a programme like this is not something simple" : Ien Ang -- "A sense of trying to valorize soap opera as women's TV" : Ellen Seiter -- Commonalities : writing across the interviews -- The feminist, the housewife, and the soap opera
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