The 100 best TV commercials-- and why they worked

Kanner, Bernice

Publication Details Click to collapse Cite/Export

  • Creator Bernice Kanner
  • Format Books
  • Publication First edition. New York : Times Business, [1999] ©1999
  • Physical Details
    • xvii, 252 pages : illustrations (some color) ; 27 cm
  • ISBNs 9780812929959, 0812929950
  • OCLC ocm40174751

Summary

  • "The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry." "Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape."--BOOK JACKET.

Notes

  • Includes indexes.
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