Books

The marketing challenge of Europe 1992

Author / Creator
Quelch, John A
Available as
Physical
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Creator
John A. Quelch, Robert D. Buzzell, Eric R. Salama
Format
Books
Publication
  • Reading, Mass. : Addison-Wesley, [1991]
  • ©1991
Physical Details
  • ix, 422 pages : illustrations ; 24 cm
ISBNs
9780201564006, 0201564009
OCLC
ocm21592968

  • Rev. ed. of: The marketing challenge of 1992, c1990.
  • Includes bibliographical references and index.
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