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The effect of manufacturer advertising on retai...

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The effect of manufacturer advertising on retail pricing

Author / Creator: Albion, Mark S., 1951-
Available as: Physical

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Creator: by Mark S. Albion and Paul W. Farris
Format: Books
Language: English
Contributors: Farris, Paul W
Publication: Cambridge, Mass. : Marketing Science Institute, 1981
Series: Technical working paper ; no. 81-105
Physical Details: 31 pages : illustrations ; 28 cm
OCLC: ocm08129166

On cover: Marketing Science Institute Research Program.
Biblioraphy: page 30.

Subjects

Markup.
Advertising -- Economic aspects.
Retail trade.

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The effect of manufacturer advertising on retail pricing

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