COPYRIGHT RESTRICTION: Copyright and trademark in individual Silver Anvil Award entries remains with the creators of the material. PRSA retains intellectual property rights to its own copyrighted publications and related publicity and promotional materials.
Records of the Public Relations Society of America (PRSA), a professional organization established in 1948, which included the American Council on Public Relations, the National Association of Public Relations Councils, and the American Public Relations Association. The collection consists primarily of recordings of conferences and seminars and prize-winning entries in the organization's Silver Anvil competition. Competition exhibits, 1954-2013, document the noteworthy public relations activities of many corporations, trade associations, public welfare organizations, educational institutions, communities, and government agencies. Among the most prominent are Bendix Corporation, Boy Scouts of America, Bulova Watch Company, General Electric Company, General Motors Corporation, Kiwanis International, Life, Lockheed Missiles and Space Company, Look, NBC, National Dairy Council, National Safety Council, National Urban League, Parker Pen Company, Schlitz Brewing Company, Standard Oil of Ohio, 3M Company, Time, and Whirlpool Corporation. Also includes administrative records, financial documents, scrapbooks with clippings and newsletters (1949-1960), a film about publications sponsored by United Press International, and various publications including monographs. Seminars and conventions included addresses by Cleveland Amory, Karl A. Menninger, and Edward R. Murrow, which are present in recorded form, as is a presentation to the United States Department of Defense on the importance of a well-informed public.
Select films and video recordings in this collection are also individually cataloged.
Presented by the Public Relations Society of America, New York, N.Y., 1963-2014; the School of Journalism and Mass Communications of the University of Wisconsin, 1963 and 1973; Scott Cutlip, Madison, Wisconsin, 1973; and Earl Newson and Company, New York, N.Y., 1963.
The information below has been drawn from sources outside of the University of Wisconsin-Madison Libraries. In most instances, the information will be from sources that have not been peer reviewed by scholarly or research communities. Please report cases in which the information is inaccurate through the Contact Us link below.