Lawrence G. Chait papers, 1947-1991

Chait, Lawrence G., 1917-1997

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  • Format Mixed Materials; Photos, Drawings, Prints; Sound Recordings
  • Physical Details
    • 16.0 c.f. (15 record center cartons, 2 archives boxes, 1 index card box)
    • 4 reels of microfilm (35 mm)
    • 3 films (16 mm)
    • 20 tape recordings, and
    • 33 photographs (1 folder)
    • 25 negatives on 4 strips and 1 sheet, and
    • 1 piece of ephemera (1 oversize folder)
  • OCLC ocn173712709, ocn173700761
  • Finding Aids
    • Register


  • COPYRIGHT RESTRICTION: Individuals or corporate bodies other than the Wisconsin Historical Society may hold copyright for a portion of the collection. Permission from the appropriate copyright holder(s) may be required before reproducing items from this collection.


  • Papers, 1947-1991, of Lawrence G. Chait, a marketing consultant, author, and founder of Lawrence G. Chait and Company, the first advertising agency to specialize in direct marketing. The papers consist of biographical information, agency promotion, speeches and writings (some available only in recorded form), correspondence, memoranda, notes, marketing plans (available only on microfilm), copy, budgets, reports, photographs, and selected mailings. Also includes records of the International Business Development Company, a Chait subsidiary that dealt in corporate acquisitions and mergers.
  • Among the well documented Chait clients are American Airlines, Beloit College; Econo-Car, Limited Edition Collectors, Mother Earth News, the Olympics Coin program, Save the Children; banks such as Harris Bank and First Pennsylvania; industrial firms such as Harnishfeger and 3M; insurance companies such as Royal Globe and Imperial Casualty; mail order catalogs such as Aldens, Montgomery Ward, and Spiegel; and newsletters such as International Moneyline, Public Relations News, Reporting on Government, Street Smart Investing, and Washington Watch.
  • The photographs document Chait as a speaker on professional subjects and as a leader of the Direct Marketing Advertising Association. Also included are prints of Daniel Walker, governor of Illinois, while campaigning for office during the 1970s and negatives of his activities as governor.


  • Marketing Plans available only on microfilm.
  • Presented by Lawrence Chait, New York City and Valley Stream, New York, 1971-1993.