Prime Manufacturing Company records, 1933-1947

Author / Creator

Prime Manufacturing Company (Milwaukee, Wis.)

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Physical

Summary

Records of the Prime Manufacturing Company, Milwaukee, Wisconsin, a company involved in the manufacture of railroad supplies and the Prime Electric Fence Controller (originally known as the Gengler...

Records of the Prime Manufacturing Company, Milwaukee, Wisconsin, a company involved in the manufacture of railroad supplies and the Prime Electric Fence Controller (originally known as the Gengler Electric Fence). The records document the electric fence division of the company, primarily from 1934 to 1942. They mainly consist of advertising and sales promotional literature such as catalogs, circulars, bulletins, newsletters, a ready-reference encyclopedia, and a merchandising program. Advertising layouts are also included. The incoming correspondence, primarily from 1935-1939, deals with consumer reaction to the product. Sales records include sales literature for dealers, price lists, and consumer surveys. Informational files on electric fences, their safety and use for various animals, and an Underwriters' Laboratory study of the Prime Fence Controller complete the collection.

The processed portion is summarized above and is described in the register. Additional photographic accessions are described below.

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