How have presidents addressed race since 1964? -- Outnumbered to one America : racial rhetoric in Lyndon Johnson's 1964 campaign and Richard Nixon's 1972 campaign -- Back to basic values : Ronald Reagan's 1984 campaign and George H.W. Bush's 1988 campaign -- One America redux : Clinton's 1996 campaign -- New strategies for the right? : George W. Bush's 2004 campaign -- An old message to reach new groups : Obama's 2012 campaign -- Strategy, rhetoric, and the future : does it matter what presidents say about race and ethnicity? -- Epilogue : Trump
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