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Nissan Infiniti-Asia Business

Publication Details Click to collapse Cite/Export

  • Creator Bloomberg
  • Format Videos, Slides, Films
  • Contributors
  • Publication [Place of publication not identified] : Bloomberg , [2013] New York, N.Y. : Distributed by Infobase, 2019. ©2013
  • Series
  • Physical Details
    • 1 online resource (1 video file (20 min., 31 sec)) : sound, color

Summary

  • While China remains Nissan's main focus in the Asia-Pacific region, the company made a bold move to start selling its top-line Infiniti brand in Japan for the first time a few years ago. Zeb Eckert spoke with Infiniti's president about their plans to break into the world's largest auto market.

Notes

  • Originally released by Bloomberg , 2013.
  • Streaming video file encoded with permission for digital streaming by Infobase on March 29, 2019.
  • Streaming video file.
  • Closed-captioned.

Contents

  • Nissan Infiniti (2:03); Distinguishing Infiniti from Nissan (3:37); Focusing on China (4:13); Aspirational Brand (2:13); Obsession with Precision (2:59); Luxury Customer Priorities (2:24); Infiniti's Future (1:53); Credits: Nissan Infiniti-Asia Business (0:06)
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