In its spread from Britain to the United States, the Arts and Crafts Movement evolved from its roots in individual craftsmanship to a mainstream trend increasingly adapted for mass production by American retailers. Inspired by John Ruskin in Britain in the 1840s in response to what he saw as the corrosive forces of industrialization, the movement was profoundly transformed as its tenets of simple design, honest use of materials, and social value of handmade goods were widely adopted and commodified by companies like Sears, Roebuck and Co. The movement grew popular in early 20th-century America, where it was stripped of its reformist ideals by large-scale manufacturing and merchandising through department stores and mail-order catalogues. This beautiful book is illustrated with stunning furniture and designs by William Morris, Gustav Stickley, and Elbert Hubbard's Roycroft community, among many others, along with such ephemera as the catalogues, sales brochures, and magazine spreads that generated popular interest. This perspective offers a new understanding of the Arts and Crafts idea, its geographical reach, and its translation into everyday design. Exhibition: Harry Ransom Center at The University of Texas at Austin, USA (09.02-14.07.2019).
Foreword / Stephen Enniss -- Introduction: Ruskin's two paths and the Arts and Crafts Movement / Christopher Long -- I. The British Arts and Crafts Movement. Ruskin, Morris, and the Arts and Crafts idea / Anna Nau ; Morris & Co. / Rebecca J. Keyel ; The Kelmscott Press and the modern popular book / Willa Granger ; Marketing Arts and Crafts furniture in Britain around 1900 / Eric Anderson -- II. The Arts and Crafts in America. Selling the Arts and Crafts idea in America / Monica Penick ; The art that is life and commerce : Elbert Hubbard's Roycroft / Thomas A. Guiler ; The Arts and Crafts knock-off and U.S. intellectual property law / Carma Gorman ; The Come-Packt idea / Christopher Long ; Arts and Crafts bindings and the mass-market book / Ordering Arts and Crafts : Leila Ross Wilburn's plan-book bungalows / The Sears modern home / Samuel Dodd ; Designs for everyday : the Arts and Crafts legacy / Monica Penick
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