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A Conversation With Jeffrey Bowman : Conversations with Giants

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Jeffrey Bowman, founder and CEO of REFRAME: The Brand™, joins John to talk about management consulting, what Jeffrey calls the new majority opportunity, and why he thinks marketers should re-evalua...

Jeffrey Bowman, founder and CEO of REFRAME: The Brand™, joins John to talk about management consulting, what Jeffrey calls the new majority opportunity, and why he thinks marketers should re-evaluate the standard agency model.

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