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A Conversation With Maureen McGuire : Conversations with Giants
- Available as
- Online
- Summary
-
Independent consultant and former CMO, Maureen McGuire, joins John Immesoete in NYC to talk about the art of management, creating compelling campaigns, and how diversity in cultures, backgrounds, a...
Independent consultant and former CMO, Maureen McGuire, joins John Immesoete in NYC to talk about the art of management, creating compelling campaigns, and how diversity in cultures, backgrounds, and experiences can build a great company.
Details
- Creator
- Epsilon
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- [Place of publication not identified] : Epsilon, [2017]
- New York, N.Y. : Distributed by Infobase, 2018
- ©2017
- Series
- Physical Details
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- 1 online resource (1 video file (39 min., 39 sec)) : sound, color
- digital
- video file
- Access requires authentication through Films On Demand.
- Originally released by Epsilon, 2017.
- Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018.
- Streaming video file.
- System requirements: Films On Demand platform.
- Closed-captioned.
- Early Career and International Experience (6:33); Reshaping the IBM Brand (6:10); New Role of Chief Marketing Officer (3:42); Evaluating Creative Work (7:04); Leading a Creative Group (4:17); Choosing an Agency (2:23); Diversity and Inclusion in Advertising (6:07); Rethinking Advertising Training (2:50); Credits: A Conversation With Maureen McGuire: Conversations with Giants (0:27)