"A Morgan & Claypool publication as part of IOP Concise Physics"--Title page verso.
"Version: 20171001"--Title page verso.
Includes bibliographical references.
1. Motivation factors -- 2. The idea -- 3. Effectuation theory -- 4. The four pillars of a strategic plan -- 5. Business canvas -- 6. Getting the numbers straight -- 7. Random thoughts worth spreading -- 8. The role of the technology transfer office -- 9. Entrepreneurship for non-entrepreneurs