Sadhana Smiles, director of RealChange, talks about how an individual can become a successful champion of social change efforts inside a company, such as raising money for charities. She discusses the benefits to business of corporate social responsibility.
Social Change and Mainstream Career (1:54) -- A Champion Drives Vision (1:05) -- Link Strategy to Outcomes (1:12) -- Engagement at all Levels (1:55) -- Expectations and Balanced Scorecard (1:00) -- Practical Steps to Succeed Branding the Campaign (0:36) -- Evaluate and Improve (3:20) -- Credits: Inspiring Social Change (0:10)
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