MARC Bibliographic Record

LEADER04527cam a2200685 i 4500
001 991022187325002122
005 20170817103753.0
008 160602t20172017enka b 001 0 eng
010    $a 2016025278
019    $a941443292$a943697602
020    $a9781474250559$q(paperback)
020    $a1474250556$q(paperback)
020    $z9781474250566$q(electronic book)
020    $z9781474250573$q(electronic publication)
035    $a(OCoLC)951833362$z(OCoLC)941443292$z(OCoLC)943697602
035    $a(OCoLC)ocn951833362
035    $a(EXLNZ-01UWI_NETWORK)9912334750102121
040    $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dYDXCP$dBTCTA$dJBU$dYDX$dOCLCO$dBKL$dCHVBK$dCNCGM$dOCLCO$dUBY$dUPM$dOCLCO$dGZM
042    $apcc
049    $aGZMA
050 00 $aN8350$b.B67 2017
082 04 $a702.3$223
082 00 $a707$223
084    $aART043000$aBUS060000$2bisacsh
100 1_ $aBranagan, Alison,$eauthor.
245 14 $aThe essential guide to business for artists and designers /$cAlison Branagan.
250    $a2nd edition.
264 _1 $aLondon ;$aNew York, NY :$bBloomsbury Academic, an imprint of Bloomsbury Publishing Plc,$c2017.
264 _4 $c©2017
300    $a344 pages :$bcolor illustrations ;$c24 cm.
336    $astill image$bsti$2rdacontent
336    $atext$btxt$2rdacontent
337    $aunmediated$bn$2rdamedia
338    $avolume$bnc$2rdacarrier
490 1_ $aEssential guides
504    $aIncludes bibliographical references and index.
520    $a"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--$cProvided by publisher.
505 0_ $aMaking creativity pay -- How to make a living -- Overview of business start-up -- Money management -- Business planning -- Building networks -- Self-promotion -- Funding and sponsorship -- Creative crimes -- Confidence and negotiation tactics -- Records, tax and basic bookkeeping -- Websites, blogs and social media -- Innovation and future trends -- Ideas for growth -- Appendix 1. Business knowledge exercises -- Appendix 2. Answers to the costing and pricing quiz in chapter 4 -- Glossary -- Useful organisations .
650 _0 $aArt$xVocational guidance.
650 _0 $aArtists$xVocational guidance.
650 _0 $aDesigners$xVocational guidance.
650 _0 $aNew business enterprises$xManagement.
650 _7 $aART$xBusiness Aspects.$2bisacsh
650 _7 $aBUSINESS & ECONOMICS$xSmall Business.$2bisacsh
650 _7 $aArt$xVocational guidance.$2fast$0(OCoLC)fst00815388
650 _7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 _7 $aKünstler.$2gnd
650 _7 $aDesigner$2gnd$0(DE-588)4149173-7
650 _7 $aEntrepreneurship$2gnd$0(DE-588)7588126-3
650 _7 $aUnternehmensgründung.$2gnd$0(DE-588)4078599-3
650 _7 $aWirtschaftliches Verhalten$2gnd$0(DE-588)4197971-0
830 _0 $aEssential guides.
950    $a20170817$bsas$cc$dp$egls$9local

MMS IDs

Document ID: 9912334750102121
Network Electronic IDs:
Network Physical IDs: 9912334750102121
mms_mad_ids: 991022187325002122