Books

The essential guide to business for artists and designers

Author / Creator
Branagan, Alison, author
Available as
Physical
Summary

"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who ...

"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--

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Creator
Alison Branagan
Format
Books
Publication
  • 2nd edition
  • London ; New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2017
  • ©2017
Physical Details
  • 344 pages : color illustrations ; 24 cm
ISBNs
9781474250559, 1474250556, 9781474250566, 9781474250573
OCLC
ocn951833362

  • Includes bibliographical references and index.

  • Making creativity pay -- How to make a living -- Overview of business start-up -- Money management -- Business planning -- Building networks -- Self-promotion -- Funding and sponsorship -- Creative crimes -- Confidence and negotiation tactics -- Records, tax and basic bookkeeping -- Websites, blogs and social media -- Innovation and future trends -- Ideas for growth -- Appendix 1. Business knowledge exercises -- Appendix 2. Answers to the costing and pricing quiz in chapter 4 -- Glossary -- Useful organisations
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