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Marketing on a shoestring budget : a guide for small museums and historic sites
- Author / Creator
- Available as
- Online
- Physical
Details
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- Creator
- Deborah Pitel
- Format
- Books
- Language
- English
- Publication
-
- Lanham, Maryland : Rowman & Littlefield, [2016]
- Physical Details
-
- xvii, 165 pages ; 23 cm
- ISBNs
- 1442263512, 1442263520, 9781442263505, 9781442263529, 1442263504, 9781442263512
- OCLC
- ocn930683425
- Includes bibliographical references and index.
- Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks