"In 1968, Canadians took a chance on a new kind of politician. Pierre Trudeau became the leader of the Liberal Party and within two months was prime minister of Canada. His meteoric rise to power was driven by Trudeaumania, a phenomenon that generated the same media hype, sexual sizzle, and adoring crowds as Beatlemania. This book examines the origins, dynamics, and enduring significance of Trudeaumania, attributing it to the rise 1960s radicalism, nationalist aspirations, and modern mass media. Far from being a sixties crazy moment, it was an exercise in national identity formation that would define the values of Canadians for decades to come."--
Includes bibliographical references and index.
Issued also in electronic formats.
The Sixties, Modified -- Constucting the Peaceable Kingdom: Nationalism and Canadian Identity -- Celebrating the Simunation: The Centennial and Expo 67 -- "A Liberal to Watch": Pre-Mania Pierre -- Coy Wonder: How to Win a Leadership Race without Even Running -- Pop Goes the Image: A Mod Candidate for a Mad Canada -- Reel to Real I: The Liberal Leadership Campaign -- The Just Society, Participatory Democracy, and Other Platformities -- Split Electorate: The Political Work of Mod