by Alexander von Mühlendahl, Visiting Professor, Centre for Commercial Law Studies, Queen Mary, University of London, Attorney, Bardehle Pagenberg, Munich; Dimitris Botis, Deputy Director for Legal Affairs, OHIM; Spyros Maniatis, Professor of Intellectual Property and Director of the Centre for Commercial Law, Studies, Queen Mary, University of London; Imogen Wiseman, Partner, Cleveland, London