Graphic design : the new basics

Author / Creator

Lupton, Ellen, author

Available as

Online

Physical

Summary

The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, studen...

The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--

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