This Prelinger Archives film is a mid-20th-century look at the aluminum industry, focusing on a wide variety of products from the Reynolds Metals Company. The film depicts aluminum uses in automobile styling, in home appliances, in product packaging, in cooking and preserving, as a "do-it-yourself" material, and as the key metal in jet airplanes, Diesel engines, buses, and heavy industries. The ease with which aluminum can be handled is demonstrated in a sequence showing a farmer using it for siding and insulation and to irrigate a field. The piping in this scene is shown to be highly portable, being moved in sections by one person. In a "pageant of packaging" the film presents row after row of familiar brands parading in step to stirring martial music, filmed against a background of brilliant colors.
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