The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world's richest, oldest, and most charismatic entrepreneurs.
International Business and Politics of Corruption (3:21) -- International Business: Leadership Style (4:16) -- International Business: Location (3:29) -- International Business: Inspection Tour of IKEA Mega (3:41) -- International Business Expansion in Russia (4:13) -- International Business Expansion in Russia (4:17) -- International Business in Russia: Local Manufacturers (6:26) -- International Business in Russia: Suppliers (4:42) -- International Business in Russia: Market Economy With Social Responsibility (2:39) -- International Business in Russia: Bribery for Business Expansion (5:53)
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